The global surfactants market size is expected to reach USD 60,500.4 million by 2027, exhibiting a CAGR of 4.9% during the forecast period. The growing awareness about personal health and hygiene will spur lucrative growth opportunities for the market, states Fortune Business Insights, in a report. The market size stood at USD 44,157.4 million in 2019.
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Rising Demand for Home Care Products to Augment Growth
The increasing application of surfactants in homecare, textiles, and food & beverage industries will have an outstanding impact on the global market. The escalating need for home care products among the urban population will bolster the healthy growth of the market in the forthcoming years. The increasing consumer consciousness towards hygiene owing to the spread of various diseases and viruses can subsequently aid the expansion of the market. Products in homecare include sanitizers, detergents, cleaning products, shampoo, hand wash, and others. The heavy demand for such products is expected to support the development of the market. Moreover, the surging population has further boosted the demand for food & beverages, which, in turn, will augur well for the market.
Rising Emphasis on Hygiene to Boost Market Amid Coronavirus
The COVID-19 pandemic has resulted in the expansion of the household care industry because of the growing concern about cleanliness and hygiene. The surging sales of household care products will benefit the market amid COVID-19. As perthe Household and Commercial Products Association (HCPA), the market value is around USD 180 billion per annum of home care products such as cleaners, and disinfectants for homes and commercial environments. Besides, the inflateddemand for hand sanitizers and disinfectant sprays will have a tremendous effect on the global market during the COVID-19 pandemic.
Rapid Industrialization to Bolster Growth in North America
The market in North America is expected to hold the largest share in the global market during the forecast period owing to the rapid industrialization in the region. The rising disposable income is likely to foster the healthy growth of the market in North America. The emerging manufacturers of bio-based surfactants owing to improving economic conditions will augur well for the market in the region. The significant demand for homecare and cosmetics products will have a positive effect on the market in the region. Moreover, the evolving consumer lifestyle is expected to further enhance the development of the market. Moreover, the presence of Chevron, Dow, and Formosa Plastics will further boost the production of ethylene oxide, as 23% of purified ethylene grade is used for the production of surfactants. These factors and drivers together will enable speedy development of the market.
February 2018: Croda International Plc announced the launch of an ECO range of bio-based surfactants that are a 100% renewable range of non-ionic surfactants. The product range offers a wide variety of assistance that includes emulsification, cleansing and detergency, and solubilization while also delivering stable and mild formulations.